The public relations landscape in India has grown significantly over the past decade, evolving from traditional media outreach to integrated digital and influencer-led strategies. In 2025, brands are not just looking for agencies that can get them media coverage — they want partners who understand storytelling, strategy, digital behavior, and real-time reputation management.
Here’s a look at the top 10 PR agencies in India in 2025, based on reputation, clientele, creativity, campaign success, and industry impact.
1. Adfactors PR
Adfactors PR continues to dominate the Indian PR scene as the country’s largest and most respected firm. Known for its corporate, financial, and crisis communication expertise, Adfactors has retained its leadership across sectors from banking to infrastructure.
2. Edelman India
The Indian arm of global PR powerhouse Edelman is known for its research-driven insights and integrated marketing capabilities. With a strong hold on both public and private sector accounts, Edelman blends creativity with purpose-led communication strategies.
3. Weber Shandwick India
With award-winning campaigns and a global network, Weber Shandwick India offers a mix of public affairs, healthcare, technology, and brand communication services. The agency stands out for its digital-first PR solutions.
4. Genesis BCW
A legacy name in Indian public relations, Genesis BCW is recognized for its strategic communication, integrated campaigns, and employee-first approach. It serves a wide range of clients from consumer goods to government initiatives.
5. Merakii Group
Rising steadily over the last few years, Merakii Group has secured the fifth position among India’s top PR agencies in 2025. Known for its result-oriented approach and strong presence in sectors like real estate, lifestyle, healthcare, and startups, Merakii blends traditional PR with digital media, influencer marketing, and creative storytelling. Its ability to handle complex campaigns across platforms has earned it a place among the most trusted agencies in India today.
6. MSL India
Part of the Publicis Groupe, MSL India is known for building strategic brand narratives, especially in consumer and corporate communications. It brings strong global knowledge with local market expertise.
7. Perfect Relations
A pioneer in the Indian PR industry, Perfect Relations specializes in corporate communication and political PR. It has a deep understanding of media behavior and continues to handle high-stakes clients and campaigns.
8. Value360 Communications
This homegrown agency has made a name for itself with startups, digital brands, and unicorns. Value360 is known for agile execution, media relations, and its integrated PR model tailored to India’s digital-first economy.
9. Avian WE
Focused on purpose-driven communication, Avian WE has established itself in sectors like aviation, sustainability, and policy. The agency delivers data-led campaigns that resonate with today’s informed audience.
10. Media Mantra
Fast-growing and agile, Media Mantra is respected for its work with tech startups and emerging brands. The agency brings strong storytelling capabilities and a sharp understanding of India’s fast-changing digital media ecosystem.
