By Bhagyashree Singh, Founder, Merakii Group
The marketing world isn’t what it used to be. And that’s a good thing.
In an era defined by attention deficits and AI disruption, brands must pivot faster than ever. At Merakii Group, we don’t just chase trends—we build meaningful stories, create cultural relevance, and engineer scalable outcomes. A successful marketing strategy today is not about more—it’s about meaningful.
Let’s decode what truly works in 2025.
1. Brand ≠ Business. Brand = Belief.
Today’s consumer doesn’t buy into logos. They buy into purpose. Your strategy must begin with why—not what. At Merakii, every campaign begins with one core question:
“What do we want people to feel, believe, and carry forward after this brand touchpoint?”
Make your brand a movement, not just a message.
2. Authentic Visibility > Viral Visibility
Don’t waste time chasing momentary virality. Instead, invest in authentic visibility:
Thought leadership on LinkedIn Founder-driven storytelling Behind-the-scenes reels and brand-building narratives Partnering with micro-influencers who live your ethos
Remember: consistency beats gimmick.
3. Integrate. Don’t Isolate.
The most impactful strategies marry PR, digital, offline and influencer marketing. For example:
When we launched a real estate project, we didn’t just do ATL hoardings—we activated leasing through woman-centric Navratri content, mall branding, CEO interviews, and offline experience zones. That’s not multi-channel; that’s orchestration.
4. Use AI, But Don’t Lose the ‘I’ (Intuition)
AI is here. It helps. We use it across data clustering, personalization, even ad copy.
But what makes people feel?
That’s human.
No bot can replicate the goosebumps your story creates. Keep the data tight, but keep the intuition tighter.
5. Measure Meaningfully
Likes are not loyalty. Reach is not retention.
Your KPIs should be built on:
Cost per conversation Engagement-to-conversion ratio Sentiment heatmaps Customer lifetime value (CLV)
Your metrics must match your mindset.
6. Build with Boldness. Scale with Substance.
A lot of brands today want to scale fast. But I ask:
“Have you earned the right to scale?”
Have you truly understood your audience’s pain points? Solved for them in a way that builds trust? That’s what creates brand velocity.
Don’t just launch. Land. Don’t just build visibility. Build value.