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Discover the top PR trends for 2025 with Bhagyashree Singh, India’s top branding and media strategist. Learn how to build iconic, viral-ready brands with powerful storytelling and AI-driven PR strategies.
Introduction: The Future of PR is Here
In 2025, Public Relations (PR) is no longer just about press releases and media placements — it’s about storytelling that sells, AI-powered personalization, and building iconic brands that lead culture.
Bhagyashree Singh, the visionary founder of Merakii Group, is reshaping India’s PR and branding landscape with creative campaigns that trend online, build loyalty offline, and position her clients as thought leaders.
Here’s her expert take on the top PR trends that will define 2025 — and how your brand can ride the wave.
🚀 1. AI + PR = The New Power Combo
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AI is rewriting the PR playbook. From predictive media pitching to automated sentiment analysis, AI tools are helping PR teams craft smarter campaigns.
Bhagyashree Singh uses AI-powered audience behavior tools to hyper-personalize pitches and target the right platforms for maximum reach.
“In 2025, if your PR strategy doesn’t involve AI, you’re already behind,” Bhagyashree says.
📲 2. Influencer PR Will Overtake Influencer Marketing
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Forget just paying influencers for posts. Now, it’s about strategic relationship-building.
Bhagyashree’s campaigns leverage influencer PR by co-creating content and stories that feel organic — not transactional. This boosts authentic engagement and long-term brand equity.
🎯 3. Hyperlocal + Hyperpersonal = Viral
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National campaigns are good — but local storytelling is gold.
Bhagyashree suggests brands tap into regional trends, festivals, and vernacular content to build cultural resonance. Her hyperlocal campaigns for food, real estate, and lifestyle brands have trended across Tier-2 and Tier-3 cities in India.
🌐 4. Thought Leadership Will Drive Credibility
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CEOs and founders can no longer stay silent behind the scenes. In 2025, Bhagyashree predicts a rise in personal branding for leaders as a crucial part of PR.
She curates thought leadership content on LinkedIn, podcasts, and YouTube to turn CEOs into trusted industry voices.
📢 5. Media Placements Are Evolving — Think Niche, Not Just Big
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While traditional media still matters, micro-niche digital platforms and communities are now key to brand reputation.
Bhagyashree’s PR success in 2025 comes from placing stories not just in mainstream outlets, but also in topical blogs, YouTube shows, and micro-podcasts where brands can own the conversation.
📈 6. Data-Driven PR Will Be Non-Negotiable
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PR is now expected to deliver numbers — reach, engagement, leads.
Bhagyashree uses data dashboards to track sentiment, campaign virality, and influencer ROI. This gives brands the evidence they need to scale what works and ditch what doesn’t.
🌟 7. Storytelling Will Trump All
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In the flood of content, only stories that emotionally connect will survive.
Bhagyashree believes that brands need to stop selling and start storytelling. Whether it’s a founder’s struggle, a customer’s transformation, or a behind-the-scenes look — the more real, the more viral.